經理人英文[Jing Li Ren Ying Wen]＊專業/教科書/政府出版品類＊暢銷書榜～推薦！

作者：張文娟
出版社：五南
出版日期：2016/09/25
語言：繁體中文

ISBN：9789571188232
規格：平裝/336頁/17x23cm/普通級/雙色印刷/初版
出版地：台灣
本書分類：語言學習>英語>商務會話
本書分類：專業/教科書/政府出版品>外國語文類>英語

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Unit 1 The Impact of New Technology

A: Some friends of mine advised me to use social media in marketing. Do you know what that is?

B: Of course. It is a very powerful tool. People who want to promote a business, an organization or a foundation will find social media particularly useful.

A: Really? Can you give me some examples?

B: One of the most successful examples would be Apple. Hundreds and thousands of customers interact with the company via social media on a daily basis.

A: What makes Apple consumers want to do this?

B: Apple fans follow the updates of the company via social media and get a sense of belonging.

A: Now I can see why they become such loyal customers.

B: This is called “Bottom-up Communication,” in contrast to the traditional “Top-down Communication.” That’s why interactivity is always emphasized in social media.

A: What you just mentioned is a big international tech company. I am just a small business owner who looks for strategies to navigate the increasingly complicated Internet.

B: Even I use Facebook to promote myself. We can surely find many creative ways of promoting the image of our company and marketing our business online by using social media.

A: Since you know so much about it, I’ll assign this social media project to you. By this time next Monday, I’d like to see the established presence of our company on social media.